What if your next online purchase was... a conversation?
OpenAI and Stripe have partnered to launch Instant Checkout, a solution that enables customers to buy directly from ChatGPT.
In an article in Les Echos by Rachel Cotte, our colleague François Cortés, Senior Manager at Oaklen Consulting, shares his analysis of this new era of agentic commerce, where artificial intelligence is becoming a full-fledged player in the transaction.
"The whole question around agentic commerce is: how far can we delegate? With our partnership with ChatGPT, we're talking about a transaction that's still fairly classic, so it won't scare off the consumer, who retains control. But we're talking about some pretty revolutionary things in the long term.
This new model raises both the promise of a seamless experience and the major challenges of security, interoperability and trust, a transformation that payment players are closely observing, between innovation and responsibility.
Read in Les Echos
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