The world of retail is complex and full of issues and therefore opportunities to stand out and win over customers.
In particular, retailers are faced with the challenge of delivering an optimal and seamless payment experience. User paths and architecture have been designed around a single gesture and channel to simplify the overall experience.
Improving the checkout experience relies on a heterogeneous ecosystem but guarantees the same end benefits to customers: a challenge successfully met by our client with the support of Oaklen Consulting.
The perfect match
Redesign of the payment experience<br>
Synergy between payment, marketing & loyalty
And concretely?
200 000+
digitisation of loyalty cards in the wallet after 6 months live
64 000+
terminals and cash registers migrated to support the solution
200ms
This is the imperceptible time needed to perform the loyalty-specific processing during the NFC payment
Our methodology
Provide global and transverse support for all project phases. This allows us to assimilate and appropriate all the issues and impacts in order to define a solution that best fits the client's environment. And this while anticipating the regulatory and security issues.
Analysis of the existing environment
This is an essential step in the process of immersing ourselves in the client's world and issues, where we have to put ourselves in the client's shoes and integrate their objectives and ambitions in order to better assist them in designing the ideal solution.
Technical choice
The choice of technical implementation is the most sensitive phase of support in our fields. Investments must be sustainable and a failure or semi-success can have a lasting impact. It is therefore essential to be vigilant when choosing technical solutions and integrating these solutions into the client's world.
Customised implementation
The desire to offer innovative services is simple, but imagining these new services is more complex, and integrating them into an existing system is a real challenge. Our expertise is at the service of our client in order to frame, specify, develop or adapt and configure these new services or solutions in an optimal way.
Support
All of these steps require very close support. It is essential to be present with internal teams (technical, marketing, legal, business) and with suppliers who are sometimes unfamiliar with the client's world. This 360° support ranges from preliminary studies to deployment, including change management for the business lines and operational staff in the field.
Crossed views
A single gesture to pay and "kitty", based on contactless simplicity. A complex innovation project, carried out thanks to the joint technical expertise of Market Pay and Oaklen, which really facilitates the daily life of customers, and allows Carrefour to continue to demonstrate its capacity for innovation.
Guillaume BORGARELLO
Product Manager - Digital In Store | PayWish® Market Pay
The synergies between electronic banking and marketing / loyalty for a major retailer are an exciting topic. For our client and ourselves, to have been the first in Europe to use the NFC interface to pass business data via the terminal at the same time as the payment, is extremely gratifying and perfectly illustrates Oaklen's ambition: "Matching The Worlds"
