Deployment of Samsung Pay and digitalization of transport tickets
A global support on behalf of our client Samsung: integration of partners (banks, carriers), strategy and deployment of value-added services such as Samsung Rewards.
The challenges of customer loyalty and differentiation from the competition are essential for a player like Samsung, a smartphone manufacturer. Services such as Samsung Pay and Transport are key to meeting these two challenges.
The implementation of these services is possible thanks to the strong technical and security capabilities of these smartphones: embedded Secure Element, biometric sensors, etc., which allows a simple, fast and secure customer journey. Additional functionalities have been integrated to be more adapted to the French market: Samsung Rewards as well as recurring gamification. In this context, we supported Samsung in the deployment of Samsung Pay and the dematerialisation of transport tickets.
The perfect match
From the definition of the product & marketing strategy to the launch
Technical & security expertise for a smooth integration
And concretely?
20
banking partners involved
5
integrated transport applications used in two cities (Lille, Strabourg) and one region (Île-de-France)
Retention
of Samsung Pay users more likely to buy a Samsung Galaxy
Our methodology
Setting up a multidisciplinary team to deal with all issues: business development, technical integration including partner certification and implementation of marketing campaigns.
Product & marketing strategy
Definition of the product and marketing strategy in close collaboration with the global marketing team of Samsung Electronics France.
Integration
Negotiation, integration and certification of partners. This step is essential.
We also provided assistance to Transport partners for their integration with the secure elements of the Samsung Galaxy.
Support & product lifecycle management
Application lifecycle management: testing of new versions, UX (user experience) recommendations sent to R&D, writing in-app banners, information notices, Samsung Pay games, etc.
Launch
Launch of several banking partners in France, internal certifications (e.g. new products or OS) and external certifications (e.g. DSP2 strong authentication methods, "Add to Samsung Pay" button from the banking application)
Crossed views
Following our previous major projects on mobile payment, such as HCE on Android or Apple Pay, we were able to bring an additional dimension to our work via the direct relationship with the market players (banks, AOT, etc.) on behalf of Samsung.
François Cortés
Manager | Oaklen Consulting
Oaklen's expertise in payments and market knowledge allowed us to deploy our Samsung Pay and transport services in France, so that we could focus on the marketing dimension of these applications.
Jérôme Bloch
Marketing Director, Mobile B2C Division | Samsung Electronics France
