Digital authentication: how to capitalise on banking trust?
Framing of a study of a digital authentication service that would make the most of the assets of the French banking community set up within the framework of the PSD2.
Banking institutions have a know-your-customer (KYC) obligation and PSD2 has required them to equip their customers with a strong authentication solution (SCA).
Remote entry is becoming more common due to digitalisation, but it is difficult for a service provider to verify who is coming to open an account.
For customers, manually providing their details each time they sign up for a service is tedious.
In this context, the Gie CB wanted to validate the market positioning of a digital authentication service.
The perfect match
Framing & study of digital authentication services
Definition of the right positioning of the offer for our client
And concretely?
1500
websites analysed for market research
9
existing solutions benchmarked
3
business models analysed
Our methodology
Putting the changing environment, market potential and value proposition into perspective to define the right positioning. Just like that.
Framing the scope of the project
Clearly define the vocabulary and the issues to be addressed between digital identification, digital authentication and identity attributes. <br><br>Analyse public and internal sources to formalise the regulatory context and the value chain in order to define the scope to be covered. An essential first step.
Analysing the competition
Document the players, offers and business models of Customer Identity & Access Management. <br><br>Analyze in depth public sources.
Define the market potential
Segment French websites by sector of activity and according to the nature of the access control implemented.<br><br>Identify the most attractive sectors and their potential in terms of volume and economic model for a digital authentication service.
Positioning the offer
Define the criteria for assessing value in the target market and qualify the value of competing offers in the customer segments under consideration.<br><br>Deduce the customer segments in which the banking offer is highly differentiating.
Crossed views
t is by crossing our payment sector watch offer, our operational knowledge of the payment ecosystem and our approach to marketing digital services that we were able to provide Gie CB with relevant insights.
Thierry Leblond
Head of Payment Advisory | Oaklen Consulting
With its knowledge of strong authentication solutions implemented for card payments and its understanding of the dynamics of trust in digital services, the Oaklen team proposed a marketing position for a possible digital authentication offer that could be carried by the French banking community.
