Accepting earmarked credit in shops is complex, costly and risky.
In order to simplify the collection process, a furniture retailer and its partner credit institution wanted to use the existing electronic payment channel to process these types of payments via virtual cards and fractional payments.
The perfect match
Co-design of the 360° user experience with all stakeholders
From the customer to the back office, from subscription to cancellation of the virtual card
And concretely?
5
minutes of subscription to the use of cash credit
100%
compatible crates at launch
> 1
minute saved per customer collected
Our methodology
We bring together all the teams involved in the processing chain, from developers to cashiers, from legal officers to after-sales service, to design the optimal experience.
Customer journey first
Modelling the customer journey from the very beginning of the need makes it possible to involve all the stakeholders and to identify the obstacles at each stage. Quite simply.
Adaptation
We use every challenge as an opportunity to get the teams to work together to adapt the solution to its constraints.
Versatility
We are involved in all of the project's themes in order to break down work silos and facilitate the sharing of information between teams.
360° Vision
From the customer to the back office, from subscription to termination, we review the solution from all angles to ensure success for all stakeholders.
Crossed views
Many card issuers are now offering virtual cards as customers increasingly demand digital-first payment options. We see this trend in both the B2C and B2B markets.
Anne-Sophie Mouraud
Manager | Oaklen Consulting
Virtual cards meet the specialised needs of an increasingly digitalised population while offering flexibility and simplification of the issuing and use processes.
