The Covid-19 pandemic has significantly transformed the face of the world at all levels of society. In the context of commerce, it is clear that unified commerce has been a lifeline for some retailers (traditionally brick-and-mortar sectors) or an advent to their model.
Although a number of studies have been carried out on the subject, it is worth reflecting on the scope of these transformations and their sustainability. This is how this observatory positions itself.
It focuses on three areas of analysis: